As a first on the Romanian market, COSMOTE creates a premium mobile and entertainment user experience through MTV Mobile offer

Bucharest, June 26^th, 2013
 
Following the agreement by which it has joined forces with MTV, starting today, COSMOTE launches, as a premiership on the local market, Cartela MTV Mobile powered by COSMOTE and MTV Mobile Extraoption – a new offer for prepaid customers, aimed at providing customized advantages for a wide youth community. On top of the voice and data benefits available in the offer, the new product will feature also free access to MTV Under The Thumb application – for Android and iOS users – a gateway for the best of MTV shows with over 300 hours of video content available.
 
“At this moment, we are all facing the emergent reality of a generation defined and enabled by the Internet, mobile and social networking. Therefore, through this co-branded new product, we address a substantial opportunity of providing to any prepaid customer a premium mobile experience and an exclusive access to the MTV entertainment happenings. This unique mix of features, packed in a dynamic, user-friendly interface was specially tailored for our highly connected, content and community-centric users with heavy communication needs”, stated Panos Makris, Chief Commercial Officer COSMOTE Romania.
 
“We know that today’s ‘millennial’ generation is ‘always on’, works to its own schedule and watches TV in its own way. MTV fans are connected and driven by social media recommendations and the mobile phone is the device of choice for ‘on-the-go’ connectivity”, commented Bartosz Witak, Vice President and General Manager, CEE & Israel, Viacom International Media Networks. “MTV mobile powered by COSMOTE, one of Romania’s leading operators, is the ideal partnership and will not only ensure that the MTV brand in Romania is elevated to the next level, but that fans across the country have ultimate control over the MTV content they love through ground breaking app, Under the Thumb”, he added.
 
“MTV is one of the most famous brands for young people and was a success for several generations due its ability to innovate and adapt to the social and technological changes. This is exactly why we are bringing a surprise to Romania. We are launching, in partnership with Cosmote MTV Mobile and <Under The Thumb> app. Subscribers will discover here a new world of MTV, with a selection and content specially created for the smartphone users”, Lucia Antal, Executive Director MTV Romania.
Cartela MTV Mobile will be widely available in COSMOTE’s prepaid sales points and will be offered free of charge when purchasing a recharge value of minimum 5 euro, that will trigger its activation.
Once Cartela MTV Mobile is activated, to benefit of the full advantages, the users can purchase the MTV Mobile Extraoption which, for 5.5 euro credit/month, grants access to a dedicated promotional offer consisting of: unlimited minutes/SMS-es to the MTV Mobile community (including Frog users), 150 national and international minutes/national SMS-es, 150 minutes/SMS’s COSMOTE/minutes Romtelecom, 150 MB data traffic and free access to MTV Under The Thumb application. MTV Under The Thumb application is available for download free of charge for iOS or Android users and offers customers access through a smartphone to the following content or features: MTV’s most popular shows on-demand, co-viewing & live chat, remote control function, MTV news and previews. Customers can access the application through the data traffic bundle available or through a Wi-Fi connection. Moreover, in order to enhance the benefits included in the extraoption, customers can enjoy 2 add-ons, each one available for an activation fee of 0.5 euro credit: On-top MTV 500, offering 500 minutes/SMS’s COSMOTE/minutes Romtelecom, respectively On-top MTV 200, offering 200 MB additional data traffic.
Cartela MTV Mobile powered by COSMOTE users will have access to all recharge methods and values available for COSMOTE prepaid users.
 
Also, users can stay in touch with the latest news and surprises deriving from their membership within the MTV Mobile community on the dedicated MTV Mobile Romania FB page.
 

More information are available on COSMOTE website.
 
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COSMOTE Romania had 6.1 million customers at March 31^st, 2013. Launched in 2005, COSMOTE Romania achieved the fastest network development in Europe, according to the Citigroup report in June 2007. In less than 5 years, COSMOTE Romania surpassed its competitors in terms of national network coverage. Today, COSMOTE Romania offers seamless communication to more than 99% of the population and 90% of the territory. COSMOTE Romania is a subsidiary of COSMOTE Group, the operator with the strongest presence in SE Europe with approximately 20.4 million customers in Greece, Albania, Bulgaria and Romania. For more information, visit www.cosmote.ro.