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COSMOTE Romania launches Frog - the most advantageous communication package on the prepaid segment

ro

18 Jan, 2011 18:40 2901 Marime text
frog.jpgBucharest, January 18th, 2011

COSMOTE Romania launches Frog - a new brand dedicated to young, modern and active people, offering them an advanced communication package. Cartela Frog is a prepaid product tailor made for youngsters and their specific communication needs offering multiple voice benefits, as well as very appealing value added services. This is currently the most advantageous offer on the market on the prepaid segment.

"Frog was designed for modern and active young people who use the mobile phone as a communication and entertaining gateway and appreciate a smart communication solution. On top of voice and text offers, they receive cool and interesting service, which make their life easier and enjoyable. With Cartela Frog, we offer the customers, as a first on the Romanian market, an attractive communication pack, keeping our promise of providing the most relevant and accessible communication solutions. And this is just the beginning. Many other exciting surprises will be launched under the Frog umbrella", stated Costas Kapetanopoulos, Marketing & Communication Director, COSMOTE Romania.

The activation of Cartela Frog is triggered by a minimum recharge of 4 euro. With Cartela Frog, the users can benefit from a 48 euro bonus (1 euro/month bonus for a period of 48 months, delivered at the first minimum 4 euro recharge within that month).

Once Cartela Frog is activated, the users may also activate the extra option which goes beyond the traditional voice and SMSes bundles, offering an advanced communication solution, in just one package.

Thus, with Frog extra option, the customers will benefit from very appealing value added services such as:

Unlimited Internet browsing on the mobile phone through the web'n'walk service

15 included MMS-es to Frog users and other COSMOTE users

Free notifications both to and from Twitter

No Muziton service fee

The value added services come on top of a very good voice and text package:

Unlimited voice calls and SMS-es to Frog users

1000 minutes and 1000 SMS-es to other COSMOTE users

70 minutes and 70 SMS-es to other national networks.

The extra option costs 6 euro.

Also, for Frog users only, a new free-of-charge and easy to use service has been created - they will be able to verify whether a specific number belongs to Cartela Frog by accessing either the standard self care channels (1234/ *100#) or the short code numbers 777/ *777#.

Cartela Frog users will have access to all recharge methods and recharge values, already available for Cartela COSMOTE.

Cartela Frog will be promoted through a distinctive, innovative and complex integrated campaign including: in store materials, TV, radio, web, outdoor/ indoor promotion and other unconventional media.

More information are available at www.cosmote.ro

***

COSMOTE Romania had 6.7 million customers at September 30, 2010. Launched in 2005, COSMOTE Romania achieved the fastest network development in Europe, according to the Citigroup report in June 2007. In less than 5 years, COSMOTE Romania surpassed its competitors in terms of national network coverage. Today, COSMOTE Romania offers seamless communication to more than 99% of the population and 90% of the territory. COSMOTE Romania is a subsidiary of COSMOTE Group, the operator with the strongest presence in SE Europe with 21.3 million customers in Greece, Albania, Bulgaria and Romania. For more information, visit www.cosmote.ro.

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