Google opens office in Romania

From November 2010, Google will have official presence in Romania. After launching over 10 localized consumer products for Romanian users and advertising products for businesses including AdWords and AdSense, Google is launching a business office in Bucharest with local team. Dan Bulucea will be the Head of the office.

"Google's aim is to provide the Romanian users, who are very active online, with more useful and innovative tools in local language, as well as help Romanian companies get online and develop their business using the Internet. Romania is a very interesting country for Google where we can see opportunities on both sides - consumer as well as business" said Dan Bulucea, Google's new Country Manager for Romania.

The Bucharest office headed by Dan Bulucea will be responsible for developing Google's presence and strategy in Romania, establishing business relationships with Romanian partners, educating local companies about the benefits of going online, direct advertising sales.

Google has been so far present in Romania with its consumer products for Romanian users including first of all Google.ro Search as well as Google Maps, Google Places, Google Apps, Google Translate, and many others.

While consumers search information online more and more, Google.ro can also be used like a barometer that can help track the latest trends and economic dynamism. Google offers special free tools for information about search trends: Insight for Search www.google.ro/insights/search or Google Trends www.google.ro/trends. Entrepreneurs can find out which terms (key words) are being searched the most and adjust their online campaigns or websites to respond better to consumers' needs.

As online advertising is proving effective and more and more popular, Google now offers several options for local businesses. To improve their visibility and to benefit from online advertising they can use relevant advertising in search - Google AdWords - showing ads which are relevant to user´s query on Google.ro. To gain additional resources they can join Google content network - Google AdSense - and monetize their own website content by showing relevant Google Ads on it. To start to use these products companies just need to open their AdWords account. More information about products for businesses can be found on www.google.ro/ads

About Dan Bulucea:

Dan Bulucea has spent the last 12 years in Microsoft where he held various roles, most recently as Business and Marketing Director for the Romanian subsidiary, earlier as Senior Platform Strategy Manager at the Microsoft Central & Eastern European Headquarters in Munich, and previous to that he was responsible for the overall platform adoption within the local market for Microsoft Romania. Before joining Microsoft, Dan Bulucea was the General Manager of Salient Romania, one of the top Romanian PC manufacturers at that time. He holds an Executive MBA and a Bachelor degree in Computer Science.

About Google:

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia.