Innovation Romanian Customers Now Have Non Stop Access to Citibank Romania's Product Experts

Citibank is the first bank in Romania to provide online users with the functionality to chat 24/7 with the bank's personal loan product experts.

Online visitors can click on the chat banner available on high-traffic specialized websites and on the banner from Citibank Romania's webpage to initiate a chat with the bank's consultants. The chat application available on the web page can be accessed by filling in basic information as name, e-mail and telephone number on the pre-chat form. Next, the online user is connected to the available chat staff, who are logged in on their desktops and instantly notified of every initiated chat. The visitors can ask specific questions about the personal installment loan. Based on the information that he provides, the staff is filling in an online application. Subject to completion of documentation required the loan is decided in 24 hours.

Also if an online visitor don't want to get information using the online live chat he can chose to receive information via phone by filling a short contact form. A bank representative will call back the on line user within 30 minutes. Even the service is available 24hr the call back is within 9-22 in order not to disturb the customer.

Kumar Ramachandran, Consumer Business Head at Citibank Romania, declared: "We differentiate our offer in this market through three main attributes: ease and convenience, innovative products and superior customer experience. This ‘click to chat' feature meets all these attributes. In the modern world people research various options on the internet before making their purchase decision. This feature takes the customer beyond just static pages of information and makes it a comprehensive interaction with the bank on the various features of the offer just from their computer".

The personal installment loan offered by Citibank Romania is tailored to each customer's needs, offering the following main benefits:

A customer may borrow between Lei 9,000 and Lei 60,000 depending on the net monthly income of the applicant/ co-applicant;

The repayment period ranges between 6 months to 6 years. The monthly installments are equal and fix throughout the entire loan tenor.

Insurance policy covering death by any cause, total and temporary disability (valid only for self employed) and involuntary loss of employment can be optionally attached to the personal loan.

The application process is simple and implies minimal documentation. Moreover, all applications are decided in 24 hours from the moment documents have been received by Citibank Romania. For further information of the personal installment loan or for a live chat with one of Citibank Romania's product experts please access https://www.citibank.ro/en/credite.html.

About Citi 

Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 160 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com

About Citibank Romania

Citi has been present in Romania since 1996 and provides high-quality financial products and services to national and international companies, small and middle enterprises, the public sector, non-profit organizations and individuals. Additional information may be found at www.citibank.ro