Real, - launches its new wine catalogue, autumn 2010 edition

The wine division offers 600 Romanian and international wines, carefully selected so that to ensure that diversity is met on all price, provenience, color and type levels. On the hypermarkets' shelves there are more than 320 Romanian wines, from 6 wine producing regions of Romania (Moldova, Muntenia, Oltenia, Transilvania, Banat, Dobrogea), from which the most valuable 17 wineries have been chosen, which are also recognized abroad. The offer is also completed with over 270 international wines, coming from 18 traditional wine producing countries in Europe and the New World, such as France, Chile, Spain, Italy, Hungary, the Republic of Moldova etc. Also, real,- introduces a new entry for the Romanian market, namely a selection of wines from Georgia, Turkey and China.

In order to allow customers to select their preferred wine, appropriate for the special occasions for which it is purchased, the wines are presented along with food association recommendations and details on the optimal serving temperature. Such information is available both on the shelves and in the brochure. Moreover, real,- customers can also read the wines card, a guide that allows for the wine quality to be assessed depending on its crop year and the winery region where it was produced.

Another strong point of real,-‘s wines division has been the first time introduction on the European hypermarkets market of the professional wine tasting system ENOMATIC - by which the possibility is offered for a certain wine assortment to be tested before being bought. Customers can decide on a red, white and rose wines assortment that changes every month, so that to provide the public with an as wider range as possible. The ENOMATIC system is available in the real,- hypermarkets from: Vitan, Cotroceni, Pallady, Constanta Nord, Timisoara Est and Ploiesti, and tasting is FREE OF CHARGE.

The absolute novelty of the autumn in real,- is the introduction of the free delivery service of the wine and alcoholic drinks division, which will function under he conditions that are already known to those who benefit of delivery for long term goods. Thus, the value of the purchased goods needs to be over RON 500, with transport being covered only in the city where the real,- hypermarket is located.

"An important component of our business is to render wine popular amongst consumers by publications, brochures and special offers introduced from time to time, so that to make people understand and appreciate wine as a drink from the gods, as the ancients used to say. In order to do so, it is essential to love wine, to feel it, to test it permanently, to be critic, to constantly renew your assortments range, to create a wine culture, to be new on the market and to maintain the best quality-price ratio", said Thierry Guillon-Verne, Food Products Purchase Manager at real,- Hypermarket Romania.