Real, - opens its largest and most modern hypermarket in Romania

With a total investment of 22.8 million euro, the new real,- Hypermarket covers 14,000 square meters, of which 9,713 square meters are selling area. Due to its size, the new hypermarket will be the largest hypermarket opened so far by real,- in the country!

real,- Policolor is located in a large retail park sited in the Eastern region of Bucharest, in the Pallady-Policolor area. The entire shopping center expands on 15 hectares, out of which 6.5 hectares as built surface, a modern retail platform, formed by real,- Hypermarket - the first store which it will be opened, METRO Cash & Carry, a DYI store, OBI, a commercial galleria, underground and exterior parking, green spaces and pedestrian area. On the same platform there will also be located the new headquarters of real,- Romania and Metro Cash & Carry Romania. The public transportation: tram, bus, subway, provides easy access towards real,- store and to the new retail park.

real,- entered the Bucharest retail market in October 2007 and in a short time of only 2 years it has managed to expand its city network to reach 4 hypermarkets. With the opening of real,- Policolor, the value of the investments made in Bucharest reaches EUR 100 million. real,- created about 1,850 jobs on the city's labor market.

"And so real,- Romania opens its 25^th hypermarket in Romania, thus demonstrating its will of asserting its position as the Romanian retail market leader. We have analyzed and considered the demands of our customers, so that to be able now to provide a modern hypermarket with low prices and quality products, and also with assortment shelves positioning that best defines the needs of our customers. Aiming to be closer to our consumers, we will continue our medium term expansion program by opening 2-3 hypermarkets a year, depending on future occasions, thus offering new career opportunities on a national and international level. Also, we have initiated a special program this year, open to local producers. We intend to introduce as many Romanian products and traditional products as possible on the shelves, specific to the regions in which we operate", said Michel Lamoot, the General Manager of real,- Hypermarket Romania.

real,- Hypermarket Policolor targets the entire family and offers a diverse mix of over 60,000 food and non-food products. The two features by which real,- has attracted customers from the very beginning, quality and freshness will be further supported by highly competitive prices and a diverse mix of products under the own brands TIP, real,- QUALITY, real,- BIO and real,- SELECTION, already well known in all countries where real,- operates, including Romania, Germany, Poland, Turkey, Russia and Ukraine.

As a novelty for Bucharest people, along with its new hypermarket real,- introduces a new layout, adapted to large areas for each department, with wide aisles for easy traffic, with redesigned season offer display area and DYI products, providing increased access to products and an enhanced pleasant shopping experience. Also, the sports department will provide a new range of bikes for all ages, in a wide and attractive color variety, while gardening lovers will be surprised to discover right next to the season products area a special sector for specific products: plants and flowers, plants care products and decorations.

The success of the real,- hypermarket is further enhanced by the variety of provided services, either we refer to financial services from the renowned groups BRD Finance and EFG Retail Services, or to specific services such as assisted service, free delivery of non-food products in amount of over lei 500, a high tech photo center etc., as well as to the possibility of shopping in realgaleria in front of the store, covering a surface of 10830 square meters, including specialized clothing and shoes stores from well-known brands.

real,- Policolor, is the 109^th store of real,- International

Note to the publishers:

About real,-

Last year, despite the difficulties generated to the entire economy by the downturn, the sales of real,- Hypermarket Romania stepped up by 5.2% to 671* million euro, following the continuance of its expansion and the organic growth of its existing hypermarkets. real,- Romania opened four stores in 2009, by investments amounting to approximately EUR 100 million, such that with the new real,- Policolor opening, the network currently includes 25 hypermarkets in Bucharest and in other large cities in the country (4 in Bucharest, 3 in Timisoara, 2 in Constanta, 2 in Oradea and one in each of Arad, Bacau, Baia Mare, Brasov, Cluj, Craiova, Deva, Galati, Pitesti, Satu Mare, Sibiu, Suceava and Targu Mures). At the end of 2009, real,- counted 8736 employees.

* Sales are expressed as net values (without TVA).

real,- Hypermarket Romania

Corporate Communication and PR Department

Tel: +40(0) 31 403 11 22

Fax: +40(0) 31 403 10 09

www.real-hypermarket.ro