Summer - Beer's Favorite Season Beer Promotions Season in real,- Hypermarkets

Bucharest, July 4, 2012: The heat of July is always more bearable with a cold beer aside. For all those who know how to celebrate summer, real,- introduces promotional offers for tens of types and brands of beer, available in all24 hypermarkets.

Until the date of July 17 this year, a promotional offer is applied to the beer products available on the shelves of real,- hypermarkets. From the normal pils beer to dark, red, white, malt, barley or wheat beers, may them be alcoholic or alcohol free, flavored (lemon, cola, chocolate etc.) or of the highest purity, season beers, traditional Belgian, German, Dutch, Czech or French beers, beers ranging from the cheapest market price (under TiP brand) to super premium, all of them are included in a promotional offer dedicated to those who enjoy the coldness of a good beer in a hot summer afternoon.

„The European Soccer Championship and the Olympic Games are large sports events which turn into genuine social events and which over time have become specific rituals. Drinking beer and watching sports on TV are two closely connected activities and represent one of the entertainment modalities that create and build friendships. Moreover, if we talk about Bucharest, the modernized Old City Center, with the atmosphere and style of old bohemia, has opened people's appetite for niche beers, such as highly fermented, stouts, porters, various types of ale - Irish ale, Scotch ale, pale ale etc., beers which have been prepared for hundreds of years by traditional recipes", said Cristina Tabacariui, Category Manager Soft Drinks and Tabacco of real,- Hypermarket Romania

Top 2012 summer beer trends:

 Preferred Promotions: packs "5+1 free", "5 beers + 1 free glass", "7+1 free" or beer packs with various presents (bottle openers, hats, key chains etc.);

 Glass bottle beer segment is growing by 20-80% depending on the sub-category, compared to the same period last summer;

 The most outstanding sales growth is faced by the flavored beer segment, where the growth is more than two times. The results are due mostly to the launch of new assortments (Ciuc Radler, Red's Cranberries etc.). Other two great performers, with sales twice the level of last year are those of unfiltered beer and high alcohol content beer (high fermentation beers with high alcohol content);

 PET beer continues to be highly important, and producers are fighting for leadership on this niche. Recently, a number of local brands have launched the 2.5 liters bottle, which has proven to be widely successful.

 Own brand TiP beer is the champion ofthe PET category, being positioned as a quality beer, with an entry price level since its launching

 In the case of dark beers, a clear growth tendency can be noticed, however the level of this segment is low;

 Recent market researches show that beer is the beverage on which Romanian people spend the most money, followed by bottled water and carbonated drinks.

"Among the novelties introduced on the shelves of real,- hypermarkets, the products which are most appreciated by our customers will continue to be sold even after the end of the promotional offer. Although the popularity of this beverage reaches high levels during the summer, the dynamics of this category, in which new products, new tastes and new displays are permanently launched will be permanently reflected by our shelves, regardless the season." also said Cristina Tabacariu, Category Manager Soft Drinks and Tabacco at real,- Hypermarket Romania.

real,- Hypermarket România

Corporate Communication & PR